Gen Z Fitness Trends: How to Capitalise on the Gym Boom

The gym has evolved beyond being just a space to lift weights – it’s fast becoming a lifestyle hub, especially for Gen Z. The UK Health and Fitness Market Report 2025 by UK Active and Sport England reported that 11.5 million people aged 16 and over (a new high) now belong to a gym in the UK, a rise of 1.6 million from 2022.  

Born between the mid-1990s and early 2010s, this generation is redefining what it means to “be into fitness.” They’re prioritising wellbeing, craving community, and engaging with health and fitness brands in fresh, digital-first ways. From tracking workouts with Apple Watches, and Myzone MZ-Open Smart watches to taking on TikTok fitness challenges, Gen Z is fuelling a gym boom that’s reshaping the industry, and for fitness businesses, this represents a real opportunity. 

What is driving Gen Z to the gym?  

Having grown up during the peak of fad diets, workout DVDs, and unrealistic body standards, Gen Z is taking a more mindful and inclusive approach to health. They’re embracing fitness not just as a way to improve physical health, but as a key pillar of mental wellbeing. And the gym? It’s become a safe space to connect with like-minded people, decompress from daily stressors, and be part of a wider community. 

Social media is also a powerful motivator. Platforms like TikTok, Instagram and YouTube have created a wave of fitness influence – bringing routines, wellness tips and success stories straight to Gen Z’s fingertips. Viral TikTok trends such as the Treadmill Strut, 12-3-30 and 75 Hard are encouraging young people to get moving in ways that feel fun, accessible, and rewarding. Fitness is now both a personal journey and social currency – and that’s something gyms can absolutely capitalise on. 

How fitness businesses can appeal to Gen Z 

Gen Z are values-driven, tech-savvy and experience-led. Here’s how your business can tap into what they’re really looking for:  

• Create a better experience: Gen Z’s love nothing more than an aesthetic, Instagram-able set up. Level up your gym with better lighting, music and branding. Make it a space they want to hang out in.  But it’s not just about looks; experience also comes down to how your team engages with members. That’s why we’ve collaborated with GGFit to create the Retention Education Training Suite – helping your staff build the confidence and skills to have meaningful conversations that boost engagement and keep members coming back. 

• Upskill your team: Gen Z are curious and keen to learn. Having knowledgeable, friendly staff who are up to date with the latest training trends builds trust. At Future Fit for Business, we offer a wide range of CPD options – from GLP-1 awareness to circuit training – designed to keep your team confident and current. Check out everything we have to offer to keep your team upskilled here.  

• Get digital: Gen Z expects seamless tech. Make sure your gym has intuitive booking systems, app integrations, and a strong presence on the platforms they use most. Convenience is crucial – and digital ease of access is something they won’t compromise on. For those looking to take training and development online, our platforms like Flex – used by organisations such as David Lloyd and GLL – offer a practical way to centralise learning, streamline onboarding, and support ongoing staff development in one accessible place. 
• Offer Flexibility: This generation is ditching the traditional 9-5 and embracing freedom. Offering class packs, pay-as-you-go sessions, or flexible memberships will resonate far more than rigid contracts. At Future Fit for Business, we reflect this mindset too, and our training courses are designed to be fully flexible, allowing your team to study from anywhere, at their own pace, and in a way that fits around their lifestyle. 

This isn’t a passing trend – it’s a genuine shift in consumer behaviour. As Gen Z continues to shape the fitness industry, businesses need to evolve with them. Whether it’s rethinking your environment, investing in staff development, or embracing tech-led solutions, the time to act is now.  

At Future Fit for Business, we help organisations stay ahead of the curve with tailored training and consultancy designed to future-proof your team and business. Ready to engage the next generation of members? We’re here to help you make it happen – find more information here.