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Download Brochure

Retention Education Training Suite

A suite of courses developed in partnership with GGFit to enable clubs to improve member retention.

Employee ProgressionProvide opportunities for staff progression
Client RetentionRetain clients and members
Staff Retention Increase staff engagement and motivation
Employee engagement and purposeCreate a workforce aligned with your organisation's mission

Overview

Membership retention is more critical than ever. Research shows that engaged members are 90% more likely to renew their membership and attracting new members costs five times more than keeping the ones you have. The Retention Education Training Suite enables your staff to better understand the challenge of retaining members and empowers them to have the conversations that matter. These courses result from a close collaboration between Future Fit for Business and GGFit, providing your staff with the skillset to get members to stick around longer, increase engagement, boost health and fitness, and grow membership and your business.

Learn more about the Retention Education Training Suite from Guy Griffiths

Find out how the retention suite, in partnership with GGFit, will empower your staff with the skills and knowledge they need to enhance member retention and engagement.

Explore the Courses

The retention training suite comprises three courses, each tailored to different levels of staff. These courses can be purchased individually or bundled to suit your organisation’s needs.  

For all Staff

Membership Retention Essentials

Covers high-level reasons behind retention focus, stats and actions that improve retention. This course is for anyone, and everyone working in fitness or leisure, it provides an understanding of the subject, and encourages staff purpose.

  • Key Information
    • Brief history of the industry, sales vs retention and lessons from other sectors
    • Why does retention matter to me, and how do I affect retention rates?
    • Member journey concepts
    • Retention roles and examples
For Fitness Professionals

Core Retention Knowledge

Forms an in-depth understanding of member retention, how to identify members that need help, the actions that will boost their motivation at the right time. Aimed at any staff involved with members; instructors, coaches, PTs, Group X etc.

  • Key Information
    • Segmentation, different member types, journeys, focus and risk factors
    • Onboarding new members, inductions, non-gym members and progression
    • Keeping active members active, progress, classes, challenges and comms
    • Absentees and leavers, recognising, contacting, learning and saving
For Management

Advanced Retention Strategy

Building a strategy, defining retention processes, gathering more useful member data, getting more feedback, member messaging, and measuring retention. Aimed at management, or anyone who wants to go beyond the core.

  • Key Information
    • People – staff and member motivation, understanding complex journeys, segmentation and designing challenges.
    • Processes – multi-channel, blending physical and digital interactions,
    • Communications, designing different journeys to cater for all members
    • Data/Measurement – report on retention initiatives in the short and long term, and understand the financial impact

Is this course right for your business?

Entry requirements and learning format

We want to ensure you select the course that best fits your team’s needs. This section outlines the entry requirements for this specific course, details the learning format, and provides any additional information necessary for making an informed decision.

Entry RequirementsThere are no entry requirements for this course
Learning FormatOnline learning
Assessment DetailsOnline multiple choice assessment at the end of the course
Qualifications AchievedQualification will vary based on the course level completed

Understanding the Buying Process

Are you considering upskilling your workforce with training solutions with Future Fit for Business? If you’re unsure about the process, follow our step-by-step guide on enrolling on our courses.

  1. 1

    Download our brochure

    Please fill out our form to receive a comprehensive price guide. This guide will provide you with all the essential information you need regarding the investment in our solutions. By obtaining this guide, you’ll gain a detailed understanding of the costs and benefits associated with our offerings, helping you make informed decisions.

  2. 2

    Book a call with the Future Fit for Business experts

    Once you have received your Price Guide, one of our friendly experts will be in touch to speak you through your requirements and answer any questions. They will be your assigned advisor and will be able to help you every step of the way.

  3. 3

    Discuss needs

    A conversation with you consultant to define your business requirements. They will listen to your needs and develop a bespoke training plan that incorporates scalability, product bundles, add-ons, and custom options. Additionally, they will discuss payment options and collaborate with you to find a solution that fits your budget.

  4. 4

    Get your team started

    After agreeing to a plan that suits your needs, you will gain access to training materials through our specially designed learning platform, Flex. This platform will provide your staff with all the content to begin your staff upskilling process.

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Clients We’re Trusted By

We're here to reinvigorate your workforce and strengthen your business

Regardless of the size of your organisation, we have a range of solutions available; from progressive training to upskill your staff, to bespoke workforce learning and development support. At Future Fit for Business, our goal is to maximise your organisational impact.