Instructor 2 Icon
Become an instructor who inspires. Led by industry expert and TV presenter Ben Shephard, this course supports you to connect with clients in a more powerful and authentic way.
Become an instructor who inspires. Led by industry expert and TV presenter Ben Shephard, this course supports you to connect with clients in a more powerful and authentic way.
Fitness Icons is on a mission to bring credible, engaging and most importantly, enjoyable training to the fitness industry. This is the ultimate 'soft skills' course, delivered by one of the UK's best loved TV-presenters, and master of his craft, Ben Shephard.
Cheryl Hersey, Co-Founder of Fitness Icons
Instructor 2 Icon helps fitness professionals develop the soft skills that truly set great instructors apart. Across six engaging sessions, Ben Shephard shares communication tools, presenting techniques and mindset shifts drawn from more than two decades of broadcasting experience. These skills enhance the way you coach, support and inspire the people you work with.
There are no entry requirements, although holding a qualification in personal training, Pilates or group exercise is recommended. Learners can complete the course online at their own pace, with most taking around six weeks.
Our courses are designed with busy professionals in mind. We offer flexible learning options, including online modules, on-site workshops, and blended learning programmes, allowing you to tailor the training to your company’s specific needs and schedule. With our engaging content and expert instructors, you can be confident your employees will gain the knowledge and motivation they need to develop healthy habits and achieve their fitness goals, ultimately leading to a happier, healthier, and more productive workforce.
Instructor 2 Icon is a fully online, self-paced course typically completed in six weeks. With no assessments or formal certificate, it offers a low-pressure way for fitness professionals to strengthen their communication skills.
Across six practical sessions, learners explore effective presenting in fitness settings, bringing positive energy, building real rapport, managing unexpected moments and developing a personal brand aligned with their values and strengths.
Key themes include:
Instructor 2 Icon is a fantastic course and a fresh approach to training, which will be invaluable to our fitness teams. The combination of soft skills advice, personal brand development, and strategies to improve sales is exactly what fitness professionals need to succeed in their role. Plus Ben’s engaging anecdotes from the world of celebrity and TV, make the whole course thoroughly enjoyable.
Duncan Jefford, Director, Everyone Active
By completing this course, learners will be able to:
