Total Fitness is a leading health club brand in the North of England and Wales, dedicated to providing fitness for every moment—no matter the age, life stage, or workout preference. With 15 supersize health clubs and the Swim Academy delivering children’s swimming lessons across 14 locations, Total Fitness offers a full 360 fitness experience.
In partnership with Future Fit for Business, Total Fitness is also investing in the long-term success of its personal training team. Together, we’ve developed tailored training and development pathways that empower their PTs to grow in confidence, deliver exceptional client results, and thrive in a dynamic, high-performance environment.
Emerging from the challenges of COVID-19 and subsequent market refinancing, Total Fitness partnered with Future Fit for Business to address critical workforce development needs. The collaboration aimed to strengthen their Personal Trainer ecosystem, improve professional capabilities, and ultimately enhance member experience. By focusing on empowering Personal Trainers, the partnership contributed to driving revenue growth and increasing secondary spend through improved service offerings, and customer engagement.
To support Total Fitness in strengthening the success and retention of their Personal Training team, we designed a comprehensive Development Programme focused on building long-term capability and confidence. This tailored solution combined structured learning, practical application, and ongoing support to meet the evolving needs of both employed and self-employed trainers.
At the heart of the programme was a 9-month structured pathway, guiding trainers through key stages of professional growth. This was complemented by an 8-part webinar series accessible to all trainers, covering practical skills, behaviour change, and business development strategies. In-person development days added a vital hands-on, collaborative dimension, creating space for peer learning and real-time coaching.
To ensure sustained impact, trainers also gained access to ProZone, our on-demand learning platform aligned with industry best practice, alongside targeted professional skills workshops designed to improve communication, coaching techniques, and client retention. The result was a scalable, high-quality solution that delivered meaningful outcomes across engagement, performance, and progression.
Future Fit for Business delivered a dynamic blended learning model that combined the convenience of digital training with the high-impact value of face-to-face interaction. This dual approach ensured that Personal Trainers could access learning that was flexible, engaging, and relevant to their day-to-day roles.
Blended Learning Experience: Blended learning model combining online and face-to-face training to reinforce knowledge through practice, discussion, and feedback.
Industry-Relevant Content: Customised content that addressed the specific challenges of the modern fitness industry, from client acquisition to behavioural coaching and business growth.
Continuous Professional Development: Ongoing professional development support, enabling trainers to continuously build skills, stay motivated, and apply new techniques confidently This approach reflects our commitment to high-quality, accessible learning that drives measurable performance outcomes and fosters career-long growth.
Regardless of the size of your organisation, we have a range of solutions available; from progressive training to upskill your staff, to bespoke workforce learning and development support. At Future Fit for Business, our goal is to maximise your organisational impact.
