InspireAll is a charitable leisure trust managing leisure services and facilities in partnership with Hertsmere Borough Council, Bedfordshire Schools Trust, Hertfordshire County Council and Silsoe Community Trust. With a strong focus on community impact and service quality, InspireAll is committed to delivering positive health and wellbeing outcomes through its gyms, pools, and wellness programmes.
InspireAll had already begun to shift its focus towards improving member retention, recognising that keeping existing members engaged was just as critical as acquiring new ones. With cost pressures rising and a team in expansion, the timing was right to strengthen internal alignment around member engagement.
Despite having laid much of the internal groundwork, the team wanted an external partner to reinforce their efforts and provide structured training that could help embed a retention-focused mindset across all functions – not just fitness or sales.
That’s where GGFit and Future Fit for Business came in. Guy Griffiths of GGFit had already been engaged with InspireAll in an advisory capacity, supporting Jo and the leadership team in shaping retention strategy over the previous 18 months. This case study reflects how those strategic conversations evolved into an impactful training-led initiative.
Membership Retention Essentials marked the beginning of InspireAll’s journey through the Retention Education Suite. Recognising the need for a structured and strategic approach, InspireAll partnered with Future Fit for Business to formalise their efforts. Delivered in collaboration with retention expert Guy Griffiths, the programme provided a clear, actionable starting point, laying the foundation for consistent, organisation-wide member engagement practices.
To ensure lasting impact, InspireAll combined Future Fit’s e-learning with a bespoke in-person workshop facilitated by Guy Griffiths. This hybrid approach allowed for flexible learning while reinforcing key concepts through practical discussion and group accountability. The workshop brought the content to life, giving staff a shared experience that aligned teams and turned learning into action.
Rather than taking a one-size-fits-all approach, the training was carefully tailored to InspireAll’s internal systems and day-to-day processes. By grounding the content in real examples and workflows, staff were able to immediately relate to and apply what they learned. This personalisation not only improved relevance, it boosted engagement and buy-in across the board.
Jo highlighted how the training served as the “final piece of the puzzle”:
“After the workshop, staff felt more valued. There’s a stronger sense of purpose and collaboration across sites. We’re seeing a genuine focus on retention from top to bottom.”
Retention metrics are now shared weekly across departments, helping to sustain a shared sense of ownership. This transparency has also led to increased communication between sites and departments
Staff across all departments now understand that retention is everyone’s responsibility.
Staff began taking ownership of their roles, rather than defaulting to the sales team.
Team members are now more proactive in solving problems and sharing ideas across sites.
Regardless of the size of your organisation, we have a range of solutions available; from progressive training to upskill your staff, to bespoke workforce learning and development support. At Future Fit for Business, our goal is to maximise your organisational impact.
InspireAll plans to continue their retention journey by enrolling teams in the next course in the suite, Core Retention Knowledge, with additional GGFit-led workshops and Core Retention Knowledge courses already planned as next steps.
Jo is clear on what’s needed to sustain success:
“Consistency is key. It’s so easy to let things fall by the wayside, but retention needs attention. Keeping our team engaged in that process is what keeps it alive.”
The retention training suite comprises three courses, each tailored to different levels of staff. These courses can be purchased individually or bundled to suit your organisation’s needs.
Covers high-level reasons behind retention focus, stats and actions that improve retention. This course is for anyone, and everyone working in fitness or leisure, it provides an understanding of the subject, and encourages staff purpose.
Forms an in-depth understanding of member retention, how to identify members that need help, the actions that will boost their motivation at the right time. Aimed at any staff involved with members; instructors, coaches, PTs, Group X etc.
Building a strategy, defining retention processes, gathering more useful member data, getting more feedback, member messaging, and measuring retention. Aimed at management, or anyone who wants to go beyond the core.
